Franchising
ISBN 0340925965 (978-034-092596-6)
RRP $29.95 August 2006
Teach Yourself Paperback B (198x129mm)
Franchising has seen rapid growth in recent years in the UK, with an estimated 750 franchising systems operating in all manner of trades from photographic processing to drain clearing and courier deliveries. As businesses increasingly concentrate on their core activities, and individuals want to run their own busness with the security of backing by a recognised brand, franchising is often seen as the solution. Over 325,000 people are now employed in franchised businesses and it is seen as an attractive career path for many who face redundancy or whose jobs have been outsourced. In a recent survey, 40% of members of the British Franchising Association admitted to difficulty attracting sufficient franchisees of the right calibre, so publication of this guide explaining the system in accessible terms will be a benefit both to potential franchisees, as well as the franchisors themselves, who will be a secondary market for this book.
Author Info
Kurt Illetschko is Austrian-born but has been resident in South Africa for many years, where he has become a guru of the South African franchising movement with several books to his name. As part of his preparation for writing this book he has undertaken a study tour of the UK to ensure latest British and international practice is covered.
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