This high interest series focuses on the fascinating stories behind the most iconic businesses today. We look at multi-national Virgin: how has Richard Branson built his business up from a single record shop, what have been his successes and failures, and what's next for this ever-changing company?
This title takes an indepth look at Virgin and the business behind one of the most well-known and exciting brands today. Beginning with a single record shop and now launching into space travel - this is one of the most diverse businesses around.
We cover how Virgin came into being, the successes and failures over the years, the different businesses within the Virgin Group - from Virgin Megastore to Virgin Media, key facts about the industry and Virgin's impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.
Key features give information about Brains Behind the Brand, bringing to the forefront those who run Virgin today and who have helped boost business in the past.
Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.
Other titles in the series include; Manchester United, YouTube, Topshop, Heinz and ASOS.