AI Position

We encourage responsible experimentation with AI for operational uses and recognise the benefits of remaining curious and embracing technology.

Our industry relies on the creative talent of humans and would not exist without it. The value of our partnerships with our creative contributors cannot be overstated.

We draw a distinction between ‘operational’ uses – i.e. uses that help us fulfil our mission and make it easy for more people to access our books and other products – and ‘creative’ uses – i.e. uses that harness AI to replace the creative work of a human author, designer, illustrator or translator.

For this reason, we are opposed to ‘machine creativity’ in order to protect original creative content produced by humans.

We recognise that this is a fast-moving area and we’ll continue to be guided by industry standards and the needs of key creative rights holders.