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Everything You Know About Business is Wrong: How to unstick your thinking and upgrade your rules of thumb
Alastair Dryburgh
Prose: non-fiction, Business & management, Business innovation, Advice on careers & achieving success
Identifies ten pieces of conventional business wisdom, explains why they don't work and gives you a better alternative
To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence.
Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that:
Cost cutting is a bad way to boost profits
That you shouldn't always give 110%
Incentives don't encourage people to do useful things
So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.
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