AloA s Guinut studied fashion at the prestigious Institut FranA ais de la Mode (French Institute of Fashion), founded by former business partner of Yves St. Laurent, Pierre BergA . She has previously worked as a fashion trend forecaster and now runs her own personal shopping and style coaching service, giving advice to women from outside of France on Parisian style and designers. AloA s has been featured in Le Figaro and the Observer and interviewed by BBC Radio 4. Her first book, Dress Like a Parisian, was published by Mitchell Beazley in 2018.