Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.
A step-by-step guide on how to build your personal brand and business through savvy self-marketing, covering everything from social media to landing national TV interviews.
Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too!
You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil,co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to:
* Use social media effectively to establish your brand
* Write an irresistible pitch
* Identify the right media outlets to target
* Appear polished and authentic
* Multiply the media attention you get