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Go: An Airline Adventure

Barbara Cassani, Kenny Kemp

4 Reviews

Rated 0

Prose: non-fiction, Business ethics & social responsibility

The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with 25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid 110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing 374 million.

At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

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Praise for Go: An Airline Adventure

  • Her story is impressive and her dedication to her work outstanding - OBSERVER

  • Likely to [be] one of the business reads of the year - Dominic O'Connell, SUNDAY TMES

  • This book is a must-read for business managers - Bill Jamieson, SCOTSMAN

  • The American Business Woman who started the budget airline Go with a mobile phone and a lot of chutzpah - Marianne Macdonald, EVENING STANDARD

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Barbara Cassani

Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year in 2002 and is head of the 2012 London Olympic bid. Kenny Kemp is the business editor of the Sunday Herald and is Scotland's Business Writer of the Year for 2003.

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