Bent Rej was born in Denmark and started working as a photographer for one of Denmark's leading newspapers in the early 1960s. In 1965, he began taking pictures of rock and pop stars, which is when he met and got to know The Rolling Stones as friends. Since the 1970s he has built a reputation of world renown working in the fashion and advertising industries; including a long association with Carlsberg and their "Probably the Best Beer in the World" campaign. He is also a highly acclaimed garden and flower photographer, as well as being an acknowledged expert on architecture. He has collaborated with Robert Dallas on a book about Provence and its buildings. Bent divides his time between Provence, London, and Copenhagen.