Bill started the website Crowdwish in 2014, with the aim of collating the world's hopes, dreams and desires. The site has actioned a wish from a member of the public every 24 hours for over 1,000 days and has followers all over the world.
Prior to the launch of Crowdwish, Bill Griffin worked in various roles in the media sector, including head of marketing of Channel 4, marketing director of Comedy Central and managing director of the radio station Kiss FM. He was also an account director at the ad agencies St Luke's and Ogilvy.
Bill lives in West London with his girlfriend and his two daughters.