Imprint
- Nicholas Brealey Publishing
Prose: non-fiction, Sales & marketing
This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Praise for Consumerology: The Truth about Consumers and the Psychology of Shopping
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A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking. - Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of Oxford
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Fascinating stuff. - Steve Wright, BBC Radio 2
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Thought-provoking stuff. - The Scotsman
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Graves does more than just show marketers the error of their ways. He shows them a path to better insight. - Director Magazine
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A good read. - Library Journal
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Consumerology is a publishing phenomenon. - Cambridge Business Magazine
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Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles.
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This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many. - Manhatten Marketing Maven
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