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  3. Creative Personal Branding: The Strategy to Answer: What?s Next

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Creative Personal Branding: The Strategy to Answer: What?s Next

Jurgen Salenbacher

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Business innovation, Advice on careers & achieving success

Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.

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Hachette Australia acknowledges and pays our respects to the past, present and future Traditional Owners and Custodians of Country throughout Australia and recognises the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Our head office is located on the lands of the Gadigal people of the Eora Nation.

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