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Creativity +: The Catalyst for Creative Thinking

Paulina Larocca

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Business innovation

Creativity+ gives you the keys to unlock your curiosity, questioning skills and creative forces.

It is more than a toolkit to help you achieve your aims. It is a philosophy for infusing creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition.

Divided into the four phases of innovation (Vision, Discovery, Ideation and Momentum), you are provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action.

Navigate easily through the colour-coded phases in this flip board design - because the creative process is iterative, sometimes you have to step back in order to leap forward.

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