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Bryce G. Hoffman

BRYCE G. HOFFMAN, author of the critically acclaimed and bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, is a consultant and speaker who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the business and the military industries. Formerly an award-winning financial journalist who spent twenty-two years covering the global automotive and high-tech and biotech industries for major newspapers in Michigan and California, he launched his international consulting practice in 2014. He writes a regular column on leadership and culture for Forbes.com and appears on television and radio shows in the Unites States and around the world. He and his wife live in Fenton, Michigan.