Chow and Alex Mezger are brothers and the son of the founder of Jude's (the company is named after their mother). In 2002, in a Hampshire dairy barn, their father started churning delicious ice cream by hand, using milk from local cows. Alex and Chow are now the joint managing directors. They started by selling to their local pub and farm shops but are now a recognised brand across the UK. 10% of their profits go to charity.