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  • Teach Yourself

The Ultimate Startup Book: Find Your Big Idea; Write Your Business Plan; Master Sales and Marketing

Christine Harvey, Iain Maitland, Kevin Duncan, John Sealey

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Business innovation

THE ULTIMATE STARTUP BOOK gives you everything you need to start your own business. It is a dynamic collection of essential skills covering the topics that really matter.

If you want to be the best, you have to have the right skillset. From generating ideas and creating business plans to sales and marketing, THE ULTIMATE STARTUP BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes and key ideas you need and bring it all together with practical exercises.

This is your complete course in entrepreneurship.

ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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