Your cart


Total AUD



  • Basic Books

The Cluetrain Manifesto: 10th Anniversary Edition

Christopher Locke, David Weinberger, Doc Searls, Rick Levine, Dan Gillmor, J. Rangaswami, Jake McKee

Write Review

Rated 0

Prose: non-fiction, Economics

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

Read More Read Less
This website uses cookies. Using this website means you are okay with this but you can find out more and learn how to manage your cookie choices here.Close cookie policy overlay