Clive Morton has held accounting, commercial and marketing roles and been a director and managing director of a number of companies during his career, including a subsidiary of Unilever. He subsequently started a solo consultancy and developed a franchise concept specifically to provide strategic services to smaller businesses, meeting several hundred business owners/managers and working with many of them. He now practises as an accountant with small business clients, many of whom have built solid operations from one person start-ups. He lives in Oxfordshire.