A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.
The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, Dave Birss (http://davebirss.com), this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas.
Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Makes you sit up and listen. - Rachel Evans, Experian Data Quality
One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. - Darko Buldioski, Allweb Events
Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. - Graham Ruddick, Digital Doughnut