Edd Kimber is a baker and food writer based in London. He is the author of The Boy who Bakes (2011), Say it with Cake (2012) and Patisserie Made Simple (2014). Over the last ten years he has appeared on multiple television shows including as a resident baker on The Alan Titchmarsh Show, on Sunday Brunch, Perfect and on the original series of The Great British Bake Off , of which he is the inaugural winner. He regularly shares his knowledge at cookery schools and at food festivals around the world and also writes for multiple publications. Edd is the go-to baking writer for to Olive magazine and a contributor to Bake from Scratch magazine.