Emma Hollingsworth is a trained accountant with a first in Economics from Birmingham University. With a high pressure job Emma wanted to find ways to improve her diet and be healthier, and so she cut out gluten, sugar and other allergens before qualifying as a certified health coach (IIN) and starting to develop her own healthy treats. She documented her foray into cooking with natural foods through her blog, Mrs Hollingsworth's, which went on to win 'best recipe blog' at the 2017 Health Blog awards. She also ran a stall at a local farmer's market in North London and now collaborates with well-known health brands such as Ethos supplying products, as well as creating bespoke cakes to order and running workshops. Emma lives in London with her husband and young daughter.