Faye de Muyshondt was an adjunct professor in the Steinhardt School of Communications at New York University with a 13-year business background in public relations and marketing. After seeing her own students' unpolished manners in and outside the classroom, she developed a course titled The Brand Called You." In 2008, she extended the course to New York Public schools as well as organizations such as the YMCA, Big Brothers Big Sisters, and Girl Scouts of America. Motivated by her younger students' improvement and desire to learn, de Muyshondt began socialsklz:-) tools to thrive in the modern world, a workshop for all ages that opened to the public in October 2009 in New York City. She lives in Manhattan with her husband, daughter, and polite pooch.