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  • Hodder Studio

WTF is The Cloud?

Kit Eaton

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History of engineering & technology

What the f*ck is the the Cloud and how does it work?

Everyone likes to talk about 'The Cloud', you hear it casually thrown around at work, maybe even at slightly nerdier dinner or drinks parties. People joke with increasing dis-ease about this mysterious entity where all of our data is stored, accessible at the click of a button from anywhere on earth. But what even is the cloud?

WTF is The Cloud? will take readers on a journey from the very first iterations of the internet that we know and (sometimes) love, all the way through to issues of data collection and storage (weren't we all fooled by the 'ten years on' social media trend?) and that mysterious place where The Cloud actually lives.

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