Levi Roots is an entrepreneur, musician and cook. He gained fame afterappearing on the BBC TV's Dragon's Den seeking funding for his ReggaeReggae Sauce, which has now sold over 2 million bottles. Other sauces and food products are in the pipeline. Levi has sold three successful cookbooks: his Reggae Reggae Cookbook; Caribbean Food Made Easy, a TV tie-in for the prime-time BBC2 4-part series of the same name; and Levi Roots' Food for Friends. As a musician, he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela, and was nominated for a MOBO award in 1998. His Roots Reggae album is coming out soon. Levi lives and works in South London.