The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come - SCOTLAND ON SUNDAY
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better - George Stephanopoulos
A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him - Michael Lewis, author of LIAR'S POKER
A wonderfully offbeat study of that little-understood phenomenon, the social epidemic - DAILY TELEGRAPH