Persia and Joey met while studying acting at Drama Centre London. Having been caught in a cycle of self-destructive behaviour and come out the other side, in 2012 they set up Addictive Daughter - an alternative, positive online community offering honest life advice. Through their humorous, practical & relatable approach, they're determined to remove the stigma of self-help & spirituality and make it accessible to their generation. Persia and Joey reach out to their followers across an expanse of online channels, encouraging them to #GetAddictedToTheGoodStuff. Addictive Daughter has featured in a documentary alongside Russell Brand, as well as in Miss Vogue, Cosmopolitan, The Times and Marie Claire, who described them as "irreverent British gurus". The Inner Fix is their first book.