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Decoding the World

Po Bronson, Arvind Gupta

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Industrial applications of scientific research & t

In the wondrous tradition of Sagan, Feynman, Kahneman, Dubner and Levitt, Gladwell - a vision of the future that uses cutting-edge biotech to explore the most challenging mysteries of the 21st century.

A vision of the future where the latest Silicon Valley tech meets cutting-edge genetics.

Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio.

Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics.

As they travel around the world, finding scientists to join their cause, the authors bring their first-hand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence.

Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems, a genetics laboratory to play in, and a set of Borges' collected works. After looking through their lens, you'll never see the world the same.

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