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Richie Lovett is first and foremost a dedicated surfer who spends time in the ocean whenever his hectic schedule allows. Since leaving the ASP World Tour in 2006 he has worked as a Brand Ambassador for Surf Hardware International, Aloha Surf International, and more recently Global Surf Industries. In this role Richie gets to work on many facets within these businesses; from advertising and product development, to website copy auditing and video presenting, but he is most happy when designing and testing new surfboard and fin designs. Richie is also a spokesman for Hurley International, and has played a key role in formulating the Australian sunscreen line for Vertra Elemental Resistance. He's been a monthly columnist for Waves magazine, and can often be found commentating at WCT and specialty surfing events. Follow him on Twitter and Instagram @riklove72