Rixt Hulshoff Pol used to be the director of Unseen Photo Fair & Festival. Before becoming director in September 2015, Hulshoff Pol was the founder and manager of the Education Department at the Stedelijk Museum in Amsterdam. Hulshoff Pol has years of experience in communicating with a broad range of audiences in the field of contemporary art, including photography and design. With a Bachelor's degree in Philosophy and two Masters both in Communication and Art Science, she champions experimentation and develops new ways to spark the public's interest in art. As manager of the Education Department Hulshoff Pol initiated programmes such as the artists workshops, a peer education programme for young talents (Blikopeners) and 'Unforgettable Stedelijk', a program for people with Alzheimer and their caretakers.
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