Rob Gray has written about marketing and brands for over two decades. He is a longstanding, regular contributor to the Chartered Institute of Marketing's magazine The Marketer, and since 2000 Rob has worked in a freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the highly respected IPRA Thought Leadership series of essays. His insightful journalism on brands, marketing and communications has appeared in a wide variety of publications, from leading newspapers such as The Financial Times and The Guardian through to business titles including Marketing, Campaign, Broadcast, PR Week, HR Magazine, The Grocer and Management Today. He also works as a copywriter and marketing consultant. You can follow him on Twitter @RobGrayWriter.