Sceptre
Sceptre
Sceptre
The secrets of creative thinking, by a lecturer at the world famous St Martin's College of Art who has spent a lifetime researching innovative thinkers.
LEARN THE ART OF CREATIVE THINKING TO TRANSFORM YOUR MIND, YOUR WORK, AND THE WORLD AROUND YOU.
Too often we go through life on autopilot. We restrict our imagination and stifle our decision-making. But by learning from some of the world's greatest innovators, we can transform everyday choices into creative opportunities.
Drawing on an extraordinary range of examples - from Barbie to the Dada Manifesto, from failing film directors to Nobel Prize-winning economists - this fascinating book will inspire you to think more boldly and creatively.
Rod Judkins is a bestselling writer, artist, illustrator, creative innovation consultant and university lecturer. He has written six books, including Lie Like an Artist, The Art of Creative Thinking and Change Your Mind, which have been translated into over fifteen languages. Judkins has delivered workshops and talks on creative thinking to businesses around the world, including Apple and Google. He teaches at Central Saint Martins.