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  • Franklin Watts
  • Franklin Watts

The Power of Advertising: How adverts have you hooked

Ruth Thomson

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For National Curriculum Key Stage 3, Interest age: from c 10 years, Prose: non-fiction, History & the past: general interest (Children's /

Discover how and why products are advertised and the impact they have

This eye-catching book looks at the complex world of advertising from adverts of the past to the modern day. It examines how adverts work and how they affect our daily lives. Chapters explore the techniques of the industry, the power of pictures and when and why words matter. The book is a great primer on the world of advertising for children studying the form aged 10+. It also helps children develop critical thinking and debating skills and is a fantastic resource for art and design, business studies and those studying persuasive writing.

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