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  • Da Capo Lifelong Books

Superconnector: Stop Networking and Start Building Business Relationships that Matter

Scott Gerber, Ryan Paugh

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Entrepreneurship

Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. Superconnector shows readers why it's time to leave their bad networking habits in favor of a new three-pronged Vision-Execution-Profiting approach. It presents instructive anecdotes and winning strategies from a who's who roster of superconnectors, revealing how to systematically manage a meaningful professional community and maximize its value. Superconnector tactics include:

* Defining Your Vision
* Thinking Differently
* Embracing a Profit Mindset
* Attracting Inbound Opportunities

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