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  • Hodder & Stoughton

The Decisive Mind: How to Make the Right Choice Every Time

Sheheryar Banuri

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Decision theory: general

A new model for understanding and optimising your decision-making skills

Have you ever wondered why you make bad decisions? Or why it's so hard to make a decision in the first place? Through pioneering research into behavioural science, decisions expert Dr Sheheryar Banuri has designed an entirely novel decision-making framework which can be adopted into everyday life to help us better our decision-making skills by understanding and streamlining the process. The result? Simple, effective and efficient techniques to combat indecision.

The Decisive Mind will draw on examples from evolutionary psychology, examine our ability (or inability) to prioritise and highlight the scenarios that force decision-making errors, and help us understand our own minds. By unpicking a lifetime's worth of misconceptions about our own decision-making patterns and habits, this book will guide you on your first steps towards optimising your own brain space.

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Sheheryar Banuri

Dr Sheheryar Banuri is a behavioural economist and an expert on motivation and incentives, behaviour, and public policy. He is currently an Assistant Professor at the University of East Anglia in Norwich, UK. His work has provided policy guidance to the governments of Indonesia, the Philippines, and Burkina Faso. His work has been published in academic journals such as Social Science and Medicine, the European Economic Review, the World Bank Economic Review, and Social Choice and Welfare (among others). He is a co-author of the World Bank's World Development Report 2015: Mind, Society, and Behavior, and has made contributions to the World Development Report 2016: Digital Dividends, and the World Development Report 2017: Governance and the Law.

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