Siobhan Freegard was raised in a small town in Ireland and came to London when she was 18. She worked her way up the corporate ladder to become a marketing director and then had her first child aged 29. After struggling with the work/life balance, she decided to have a stint as a full-time mum. She is now 41, with three children age 11, 9 and 5. She started Netmums as a result of her own experiences of feeling isolated and overwhelmed by the experience of being a new mum.