When Stephen Argent's daughters were small, they weren't keen on vegetables, so he made soup to hide the healthy ingredients. Friends suggested he sell the soups, so one year he and his wife Amanda took a stall at a Christmas fair. When they sold out within an hour, they realised they were on to something. What struck them was how interested people were in the ingredients, so they decided that they'd always make soups that were as nutritious as possible, as well as really tasty. Stephen's daughter, Anastasia, now works for the brand and was instrumental in launching their 5-a-day soups.