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Fierce Leadership

Susan Scott

14 Reviews

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Prose: non-fiction, Business ethics & social responsibility

From the bestselling author of FIERCE CONVERSATIONS, here is a much-needed antidote to some of the wrongheaded practices that can be found in business today

Hire smart people. . .', 'Hold people accountable. . .', 'Focus on the client. . .' For years, these mantras have been blindly adopted by business leaders everywhere but, as Susan Scott shows, these so-called best practices are ineffectual, cost companies vast sums and drive away the most valuable employees and customers. Yet they are so deeply ingrained in our organisational culture that no one has questioned them, until now.Informed by over a decade of research and work with CEOs and senior executives of the world's leading companies, Susan Scott reveals why these established practices are so wrongheaded and shows you how to spot the signs that you are falling prey to them and why they are adversely affecting your business. She then, in her direct, no-nonsense style, suggests a series of surprising and smart alternatives that you should put in their place.

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Praise for Fierce Leadership

  • Susan Scott answers one of the most compelling questionas in business today: "why are healthy companies so sick?". For executives leading their organizations through a global economic crisis of this magnitude, Fierce Leadership provides a critical new roadmap - Cosima (Cos) LaPorta, Senior Vice President, Western/Pacific, Starbucks 'Scott's unique combination of business expertise and bold imagination will re

  • You can start using these ideas tomorrow. Hell, you can start using them today. Susan Scott shows why the received wisdom is wrong, and how we can get it right' Doug Stone, co-author of the international best-seller DIFFICULT CONVERSATIONS - 'Fierce Leadership has distilled valuable real life experiences and provides a clear roadmap for leaders, managers, employees, or any group of people

  • Susan Scott cuts through a lot of jargon and commonly accepted ideas and offers up specific, actionable steps to achieve better results. Pick one or two and get started today' Bill Ayer, President and CEO, Alaska Air Group - 'Fierce Leadership will teach you everything you need to know to truly set your company, and your career apart?

  • Keith Ferrazzi, bestselling author of WHO'S GOT YOUR BACK

  • Doug Stone, co-author of the international best-seller DIFFICULT CONVERSATIONS

  • Professor Stewart D. Friedman, Wharton School, University of Pennsylvania

  • Geri D. Palast, Former Assistant Secretary of Labor and Executive Director, Campaign For Fiscal Equality

  • Cosima (Cos) LaPorta, Senior Vice President, Western/Pacific, Starbucks

  • 'Susan Scott answers one of the most compelling questionas in business today: "why are healthy companies so sick?". For executives leading their organizations through a global economic crisis of this magnitude, Fierce Leadership provides a critical new roadmap'

  • 'You can start using these ideas tomorrow. Hell, you can start using them today. Susan Scott shows why the received wisdom is wrong, and how we can get it right'

  • 'Susan Scott cuts through a lot of jargon and commonly accepted ideas and offers up specific, actionable steps to achiev

  • 'Scott's unique combination of business expertise and bold imagination will re-energize leaders, employees, and managers alike'

  • 'Fierce and chock full of fresh ideas! A great read for anyone who leads . . . And that's just about all of us' Lois P. Frankel, PhD, author of SEE JANE LEAD

  • 'Fierce Leadership has distilled valuable real life experiences and provides a clear roadmap for leaders, managers, employees, or any group of people working together to make positive change'

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Susan Scott

Susan Scott is the founder of Fierce, Inc., a global training company whose clients include Yahoo, Starbucks, Cisco, BP, General Dynamics, New York Life, Nestle, Four Seasons Hotels & Resorts, Lego, C.A.R.E., Best Buy, Coca-Cola. and Ernst & Young. She lives in Seattle, Washington.