The author was raised in the Bay Area. She started her first media company at age eighteen while attending Long Beach State University. Soon after, she launched and sold a social networking site geared toward moms and began a social media agency, working with Fortune 500 companies. She is a regular contributor to The Huffington Post, Mothering, and iVillage.com, where her satirical pieces on parenting and politics have often gone viral. In May 2012, she created Honest Toddler, a character based on her youngest child. She lives with her family outside of Montreal.