Imprint
- Hachette Australia
Prose: non-fiction, Business & management, E-commerce: business aspects, Internet guides & online services, Internet searching, Consumer advice
The easy to follow, practical guide that helps you get your business online now.
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don t know how to go about it.
One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service.
In this straightforward user-friendly guide, Todd Alexander, an author with 10 years experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
More books by Todd Alexander
Praise for Get Your Business Online Now!
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It's Essential For Every Business To Get Online - David Koch
Todd Alexander
Todd Alexander is the bestselling author of the memoirs Thirty Thousand Bottles of Wine and a Pig Called Helga, You've Got to Be Kidding: A Shedload of Wine and a Farm Full of Goats and Over The Hill & Up The Wall. Helga was nominated for three book industry awards and was voted by readers as one of the Top 25 Australian books of the year. Todd is also the author of two novels, Pictures of Us and Tom Houghton, which he's adapting for the screen. Todd is also working with Enjoy Entertainment to adapt Helga for screen. Before his tree change to the Hunter Valley in 2012, Todd spent six years as a bookseller and head office buyer, was a director and media spokesperson for eBay, and the author of seven internet how-to guides, many of them bestsellers. These days, Todd can usually be found in the paddock with his goats, sheep and pig, perfecting recipes or jotting down observations to help people see the funny side to life. Jeff more or less spends every waking hour in the worst house on the worst street . . . and only lets Todd help if he brings the right attitude along.
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