This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world.
This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "managed", if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology.
Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves.
Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.
This assembles an all-star gala: Handy, Covey, Porter, Prahalad, Hamel, Hammer, Senge ... An excellent introduction to these men s work from their own lips. If you have ever wanted to look into a crystal ball and see the way of the future, this book is the one for you. It brings together the thoughts of some of the most well-known business gurus on the changes that organizations will have to adapt to in the future. The book contains some fascinating insights on rethinking markets, principles and competition. - Management Consultancy
Managers will realise that this book is invaluable for the insights it offers in scenario planning or strategic thinking that vital activity which organizations and their leaders must undertake if they wish to understand underlying market trends and be top dog in the future through taking action now. Rethinking the Future tackles this world of increasing uncertainty head-on. - Management Skills and Development
Rowan Gibson has demonstrated editorial skills of an exceptionally high quality. The overall balance is good and the various essays are, without exception, informative, challenging, thought provoking and well worthy of perusal. - Modern Management
In today s world, where management how to books mushroom everywhere, Rethinking the Future is the best executive summary one could think of. - Cor Boonstra, President and Chairman