A gloriously illustrated celebration of female beauty over 40 and an empowering handbook to aging happily and well.
'You become what you see. What you see determines what you believe - and the most powerful way of inspiring people is with images. My goal with AndBloom is to motivate women to embrace life without fear. To provide examples of women between the age of 40 and, currently, 100, so that any woman can open this book and see themselves recognized.'
Denise Boomkens launched the AndBloom project on Instagram in 2018, to create a 'happy place for women over 40' - a community where women can be themselves and where aging is celebrated instead of feared. In this, her first book, she shares her own experiences of aging and brings together portraits and interviews with more than 100 extraordinary 'ordinary' women to create both a gloriously illustrated celebration of female beauty over 40 and an empowering handbook to aging happily.
The account is dedicated to celebrating the beauty of women over 40 years old and we're absolutely in love with it. Boomkens shares self-portraits and portraits of other women over 40 in an attempt to show that all women are beautiful and that all women deserve to look and feel their best, no matter their age. - My Daily Magazine
Denise Boomkens is a 45-year-old photographer with a background in fashion and beauty, based in Amsterdam. She launched her 'happy place for women over 40' on Instagram in June 2018 with a portrait of her 69-year-old mother. She has now photographed more than 100 women from many countries and backgrounds and has more than 200,000 followers on Instagram. AndBloom: The Art of Aging Unapologetically is her first book.