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- Robinson
- Robinson
The Only Book You Will Ever Need on Branding: to start, run and grow your business
Michiel Maandag, Liisa Puolakka
Prose: non-fiction, Business & management, Entrepreneurship
This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
In THE ONLY BOOK YOU WILL EVER NEED ON BRANDING you'll find out everything you need to know - fast.
Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
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