Betty Soldi

Betty comes from a Florentine family famous for making fireworks. Now, she likes to say, she makes fireworks with ink. She has been a calligrapher and graphic designer for many years and, after living in London, New York and Paris, she is now based back in Florence, where she has a design studio and runs two boutique hotels. She has worked with luxury and international brands including Fortnum & Mason, Waitrose and Hermes.