Your cart

Close

Total AUD

Checkout

Imprint

  • Intercultural Press
  • Intercultural Press

The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence

Craig Storti

Write Review

Rated 0

Prose: non-fiction, Cultural studies, International business

A tour of the most common cultural differences Americans and Europeans encounter when doing business in ten of the world's key markets.

In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations.

THE ART OF DOING BUSINESS ACROSS CULTURES presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future.

THE ART OF DOING BUSINESS ACROSS CULTURES is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

Read More Read Less
This website uses cookies. Using this website means you are okay with this but you can find out more and learn how to manage your cookie choices here.Close cookie policy overlay