Damian Horner is a highly successful PR and marketing expert. At WCRS, one of London's top agencies, he worked on the iconic 'I bet he drinks Carling Black label' campaign. He was the youngest ever business director at Lowes, and then helped launch Mustoes, where he worked with clients as diverse as Sony, Lever Brothers and Prudential. This is his first book. Siobhan Horner had a highly successful career in the travel industry before starting a family. Her favourite job was as Marketing Director for the New Zealand Tourism Board. She left to become a freelance marketer covering travel as well as non-travel brands such as NEW SCIENTIST magazine.