Imprint
- Nicholas Brealey Publishing
Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
Dr Graham Jones, Graham Jones
Prose: non-fiction, Sales & marketing, Internet & WWW industries
While online sales are growing at runaway speed, many businesses are finding themselves left behind. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.
Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals:
* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why having a centrally positioned search box aids navigation and increases sales
* Why offering free shipping online pays off
* Why it makes sense to be sociable
He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology.
Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
Praise for Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
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Amongst the countless so called gurus who promise to reveal the secrets of making money online, it makes a refreshing change to finally discover the actual facts about what really makes the difference between commercial success and commercial failure. This book is a result of Graham Jones' expert knowledge and extensive research into the psychology of the internet. If you are serious about your online business then you must read it. - Simon Hazeldine, Founder of Sellcius, The Online Hotspot for Sales Professionals
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This is a great read. At last an interesting, insightful book that helps us to understand why people buy (rather than teaching us how to sell!) I loved the style of this book great stories, great ideas, tools and techniques and great learning. This is a book right for its time! - Phil Jesson, Deputy Chairman, Academy for Chief Executives
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Clickology promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of products do just that. Packed with advice and information, it's backed up by thorough citations and excellent case studies. - Social Bookshelves
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A book worth buying, reading and sharing with your team. A good informative read... that may well turn on light bulbs. - Direct Commerce
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This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon. - Talk Business Magazine
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Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but dont let that fool you; there are plenty of great points to take away. - E-Commerce Professional
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