Kat Farmer

Kat Farmer, creator of the Does My Bum Look 40 In This? blog and Instagram account, is a fashion stylist and digital-first talent, known for her role in the BBC1 styling show, You Are What You Wear and regular appearnces on ITV's This Morning. Kat is celebrated for inspiring people to dress for themselves and innovate using both old and new pieces from their wardrobe. With a following of more than 335k across her digital platforms, Kat documents her journey as a UK-based fashion stylist, offering an honest, no holds barred opinion on fashion trends, interiors and beauty products.

As an authoritative voice in the fashion industry, Kat's advice has featured in The Guardian, The Telegraph and culminated in a stunning Christmas cover shoot for Stella Magazine. Named 'a hugely successful one-woman brand' by The Times, Kat is proud to have worked with a variety of prestigious brands including Marks & Spencer, The White Company, Whistles and John Lewis. Her recent content for the M&S Instagram page accumulated the most views the brand has ever had for an IGTV.