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Matt Pritchard

Since Dirty Sanchez, Matt Pritchard has maintained his motto 'Sleep when you're dead' and is now an endurance athlete who undergoes extreme challenges for charity. Breaking world records and tackling anything in his path, he credits much of his success to his change in diet - becoming 100% vegan. His approach is to show people just how easy and cheap it can be to go vegan and how the right nutrition can help you perform.

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