Robert Ashton is an entrepreneur. He has built and sold two businesses in ten years and recently established his third. He attributes much of his success to his ability to write persuasive copy, from sales letters to letters to the bank, client proposals to promotional copy, in particular press releases. He approaches business copywriting from a practical, 'reader focused' perspective, using grammar and form simply to reinforce the messages he wants to convey. He is a Trustee of Chamber Orchestra East, a business mentor with the Princes Trust, a Common Purpose graduate.
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