A careers/mentorship book from Aliza Licht who is Senior VP of Global Communications for Donna Karan International and the voice behind the popular Twitter account DKNYPR Girl (@dkny).
LEAVE YOUR MARK isn't an advice book - it's a mentorship in 288 pages.
Aliza Licht - global fashion communications executive, AKA fashion's favourite 'PR girl' and Twitter phenomenon - is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets.
Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
I can't think of a better mentor to help get you going at work and in life . . . As Aliza puts it, this book isn't a "how to," it's a "must do!" Read it, be inspired -- then go out and own your passion. - From the foreword by Donna Karan
Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Any professional who wants to be powerful, yet accessible, with a voice that is authentic, unique and engaging, should follow her lead - Nina Garcia, Creative Director of Marie Claire and Project Runway Judge
With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book - Stacy London, TV Personality & Style Expert
Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman and now an awesome author . . . Leave Your Mark will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!! - Kelly Cutrone, New York Times Best Selling author of If You Have to Cry Go Outside
Smart, savvy and sophisticated, Leave Your Mark is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding, will help you make your mark and then leave it! - Joe Zee, Editor-in-Chief of Yahoo Style
Sassy, classy, and smart, Leave Your Mark is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear - Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of The Royal We