A no-nonsense guide for men who want to lose weight.
Man v Fat is a practical and supportive resource for men, written by a normal bloke who just wanted to lose some weight.
One day Andrew Shanahan took a guttie to text to a mate. But once he had taken the photo, he couldn't stop looking at it. He realised how unhappy he was about his body and resolved to change it. However he soon learned that the dieting industry had turned its back on men. Men were expected to get fit, tone up and turn fat into a six-pack in six weeks. There was nothing for men who simply wanted to lose their beer belly, play football again and feel more confident. So Andrew decided to do something about this.
In Man v Fat, Andrew Shanahan will give you everything you need to know in order to lose weight, breaking it down into three essential components:
Stage 1: Understand why you got fat
Stage 2: Learn how to lose weight
Stage 3: Create a winning structure
Man v Fat is not a diet book or a commercial diet plan. It will explain (and myth-bust) the various diets available, so you can choose the one that will work best for you - or even create your own. It will help you to supercharge your motivation, set specific goals and teach you how to track and review them, identify threats and create a support network, and of course troubleshoot common hurdles. There are plans to get you walking, running or cycling (optional activity) or make the most of obligatory activity. Plus a perfect week plan and perfect month plan to get you started.
In the battle of man against fat, this book is your ultimate weapon.
Men need more encouragement and support with weight loss than they currently get. MAN v FAT is a really good step towards that becoming a reality and the Men's Health Forum is happy to support their work - Men's Health Forum
The commitment of those behind MAN v FAT to take an evidence-based nutritional and exercise approach to weight loss is admirable. - Food and Drink Federation
"Weight and obesity issues are the biggest public health crisis in the world that we have a chance of doing something about. MAN v FAT is a significant addition to the battle and we are happy to support their mission to help men beat fat. - National Obesity Forum